Wednesday, December 13, 2017
About Us

About Us

From the time that I was able to carry a fishing rod, I have always had a passion for bass fishing.  In 2010, I started manufacturing custom soft plastic baits that I believe are of superior quality and color patterns than those available in tackle stores today. With help from my family, a few close fishing buddies, and word of mouth, my baits are now available at many fine dealers in 8 states.  Beginning with hand-dipped tube baits, my current line has expanded to include a variety of custom baits such as creatures, worms and jerkbaits.
I sincerely hope that you will give River Rock a try, and, more importantly, I hope to gain your confidence through proven success so that River Rock becomes your bait of choice for years to come.
Good luck and tight lines.
Robert Shue (owner-River Rock Custom Baits, LLC.)
PS. As you can see by looking at the Gallery, it turns out that my baits are successful on many species besides smallmouth & largemouth.  Give 'em a try for walleye, pike, muskies, trout and other gamefish!
From the time that I was able to carry a fishing rod, I have always had a passion for bass fishing.  In 2010, I started manufacturing custom soft plastic baits that I believe are of superior quality and color patterns than those available in tackle stores today. With help from my family, a few close fishing buddies, and word of mouth, my baits are now available at many fine Dealers in 8 states.  Beginning with hand-dipped Tubes, my current line has expanded to include a variety of custom baits such as Stick Baits, Grubs, Striker Swimbaits, Worms, Jerk-Baits, Creatures & Trout Baits

I sincerely hope that you will give River Rock a try, and, more importantly, I hope to gain your confidence through proven success so that River Rock becomes your bait of choice for years to come.

Good luck and tight lines.
Robert Shue (owner-River Rock Custom Baits, LLC.)

PS. As you can see by looking at the Gallery, it turns out that my baits are successful on many species besides smallmouth & largemouth.  Give 'em a try for walleye, pike, muskies, trout and other gamefish!